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CBC pulls the plug on pot spoof
By Hempology | July 13, 2007
The Canadian Press
Fri Jul 13
Jeremy Hainsworth
CBC targets prince of Pot in Hockey Night in Canada suit
VANCOUVER (CP) – Canada’s so-called Prince of Pot says he’s received a legal notice from he CBC telling him to stop promoting a hockey game screening event as “Hockey Night in Vansterdam.”
Marc Emery had purchased a 50-inch plasma-screen TV and decided to start showing playoff hockey games at the B.C. Marijuana Party’s Vapour Lounge earlier this year.
Emery says the reason for the move was that there are plenty of places in Vancouver to have a beer and watch a game but nowhere to smoke pot and enjoy some sports viewing.
The CBC alleges Emery has violated its trademarks.
Amsterdam is known around the world for its liberal attitude toward drug use. Emery has combined its name with Vancouver to come up with Vandsterdam.
“Emery watches every game in his special Canucks-approved “420″ Canucks hockey jersey with his Prince of Pot bong at the ready, so be sure to bring your best buds to the BCMP Vapour Lounge,” says a promotional item at Emery’s cannabisculture.com website.
Four 20 is a drug-user code for marijuana.
It was a short film entitled “Hockey Night in Vansterdam” on that site that annoyed the public broadcaster.
Earlier this week, the film was removed from Google and youtube.
“This video is no longer available due to a copyright claim by CBC/ Radio-Canada,” says a message at the YouTube link where the video was located.
The use of an altered version of the Hockey Night in Canada logo has also irked the public broadcaster.
“The use of Hockey Night in Vansterdam and the logo is likely to mislead and confuse the public into believing that your business is somehow affiliated with or endorsed by the CBC,” said a letter dated July 11 from lawyer Eric Macramalla. The title and the logo are likely to depreciate the goodwill attaching to CBC’s marks.”
Emery’s promotional material also spoofs the National Hockey League logo.
League officials were not immediately available to comment.
Instead of the orange letters NHL on a black shield, the letters read THC, tetrahydrocannabinol being the active ingredient in marijuana.
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